PROJECT SPOTLIGHT
Creating custom sports product content within days
Weider's mission is to provide consumers with the best quality products that nutritional sciences has to offer for living a longer, stronger, and healthier life. This mission for high-quality products called for StudioNow. Hawke Media produced with StudioNow to deliver quality visual content pieces for Weider's ad campaign.
Since 1936, Weider has been one of the most recognized brands in the active nutrition industry. Working with Hawke Media, the brand has developed a strong following on Instagram, with a target audience of millenials. But when Hawke Media decided to run an ad campaign targeting an over-60 demographic, they realized they lacked visual content that would resonate with their audience.
Hawke Media got started by creating a style guide for the visual concepts they required. Then, using StudioNow’s global network of creatives, recruited three U.S.-based photographers to execute the desired images, including product shots, in-home shots, and age-appropriate models using the Weider supplements as part of their active lifestyle.
