Labrada produces various products, including award-winning Lean Body® ready-to-drink protein shakes, meal replacement powders and bars. The brand aims to “empower people with nutritional products and the knowledge they need to get into great shape and be healthy for life.” Labrada works with some of the top-performing athletes in the world.
Prior to Covid, Labradas marketing efforts leaned largely into in-store sampling. With the pressures of Covid impacting Labradas ability to perform this marketing function, they decided to invest more in their other marketing efforts such as video. While Labrada had worked with several talented video editors over the years, they found that creative staff turnover and, thus, consistency was becoming a challenge, hampering their video marketing efforts.
They needed a production tool to deliver brand-consistent content across the creators they were working with.
StudioNow provided Labrada with a broad selection of local creatives. Our streamlined all-in-one platform allowed Labrada to have input and to oversee the project, without increasing their own in-house workload.
Martin Shepherd, Creative Director for Labrada Nutrition:
“One of the things that I liked about StudioNow is that I usually use local photographers. I could say, ‘look, this is what I’m looking for – something different from what I’ve already done.’ And what I liked was that they were able to find the models. I like the flexibility and having different locations and that StudioNow could also source models.”
While the COVID-19 crisis made it more difficult for Labrada to offer samples to consumers, partnering with StudioNow allowed them to pivot their marketing efforts wholly and gracefully. With StudioNow, Labrada succeeded in creating more visual content and branching out into content types they’d never made before.
In the words of Martin Shepherd – Art Director, Labrada Nutrition
“This is well worth the time and effort, and investment. The quality of assets was very, very high.”