National Veterinary Associates is a leading global veterinary community of more than 1,400 veterinary hospitals and pet resorts united in the love of animals and the people who love them. NVA places emphasis on local branding and most of its locations have a unique brand identity with their name, signage, and story.
During the re-launching of websites for all of their pet resorts, NVA searched for ways to showcase their local stories. They wanted to avoid using stock photography, but could not afford original imagery from their creative agency nor had the capabilities or bandwidth to source or manage their own creatives.
With StudioNow’s creative network, they were confident they could find quality photographers and videographers local to each location. StudioNow’s production platform made it possible to assign creators quickly and under budget to coordinate filming production and operation logistics.
StudioNow produced an image library consisting of more than 7000 images and fully edited videos that showcased the staff, pets, and facilities of NVA’s individual Pet Resorts across 90+ locations.