Hertz‘s team planned and launched a series of briefs based around themes like “Travel Ideas & Inspiration,” “Reasons to Travel,” and “Hidden Gems.” StudioNow’s creator network quickly shot and submitted their best work to the brief.
StudioNow’s platform then sorted and organized the best submissions. Hertz’s team purchased the best ones to use on their Instagram feed, to inspire followers to pack up and head on a road trip. The photos increased Hertz’s Instagram engagement 300%.