WeWork‘s Senior Content Strategist developed a creative photography shoot guide based on their brand. This guide would be distributed to the StudioNow creators that WeWork selected from the marketplace.
The next step was to input the geo locations of every property into StudioNow’s platform. After this was done, StudioNow’s platform was able to suggest a creator for every one of their building locations. Using the creative photography shoot guide, StudioNow’s creators were able to quickly get familiar with WeWork’s brand and start shooting. Over the next 5 weeks, StudioNow’s creators were able to cover all 415 buildings outlined on the brief.
The finished result was that WeWork scaled its content production to an otherwise impossible level without assuming the burden of having to manage the process.