PROJECT SPOTLIGHT
Delivering over 20,000 custom visual content pieces in 10 days
SkipTheDishes add value to people's lives through seamless online food delivery and pickup. As Canada's leading and largest food delivery network, SkipTheDishes' content needs to match their high-quality values and StudioNow's visual content platform offers exactly that.
To get started in StudioNow’s platform, SkipTheDishes created a style guide and onboarding document to brief every photographer on brand guidelines. Next, SkipThDishes produced a unique creative brief for every restaurant they needed photographed. Using the Creative Brief tool in StudioNow, they were able to efficiently scale this process. Next, SkipTheDishes sourced vetted menu photographers in specific locations all across Canada to photograph menu items for their restaurants. The result? SkipTheDishes obtained beautiful, on-brand visuals for the fraction of the cost of a traditional, large-scale production.
