First, Beiersdorf’s digital team created a company account within StudioNow and invited key stakeholders to align budgets and ensure every piece of content they needed across the various products could be achieved. Once the number of different shoots had been decided the briefs for each shoot were created on the StudioNow platform using the intuitive brief builder tool.

Using the creative briefs, StudioNow was able to quickly identify from within the community of creators the various photographers that were hired to fulfill each shoot type. A variety of product photographers and lifestyle specialists were assigned and each shoot went into production aligned with the Instagram campaign schedules.

The finished result was that Beiersdorf scaled its content production to an otherwise impossible level without assuming the burden of having to manage the process or seek additional budget for the volume of images they were able to produce.