The well-known firm FWD Insurance of Singapore needed on-brand imagery for a marketing campaign about celebrating life in Asia. Rather than generate all the ideas in-house, FWD’s team wanted to solicit inspiration from photographers in their target market. They turned to StudioNow for help.
FWD Insurance started by launching a brief around “Celebrating Life Across Asia.” After just one week, the team identified a few photographers whose styles offered an intriguing take on FWD’s brand. FWD Insurance hired those photographers to shoot their future campaigns in-platform. From brief to selection, the project took just one week.