PROJECT SPOTLIGHT
Producing custom alcohol product content at scale
The founders of Sonoma Cider launched a new brand, Ahoy Wines. True to their mission, the founders have not confined the wine to a specific appellation, instead sourcing the best available grapes from throughout the country, the company says.
Ahoy Wines needed to create a high volume of content on a smaller budget. The images they were looking for needed an authentic feel while simultaneously staying true to their brand. The shots needed to feature their products, and needed to be shot in a nautical setting.
Ahoy Wines started by launching a nautical-themed brief. Photographers from the creator marketplace were instructed to purchase the product and follow the guidelines instructed on the creative brief.
With solid brand direction from Ahoy Wines, it gave the photographers resources to go out and create content that was on-brand. The concepts were nautical themed, ranging from surfing to docks in a Marina.
