If all efforts to stop the repeal of net neutrality are unsuccessful—and there are a lot of legal activities taking place—it will go into effect in a couple of weeks, on April 23rd, and the way we’ve grown accustomed to consuming the Internet may be fundamentally altered. With the repeal of net neutrality, Internet Service Providers (ISPs) will have the power to influence loading speeds for specific websites or apps, and if it ends up being anything like that Burger King commercial portrayed it to be, many consumers will not be pleased with having to pay more to see their desired content.
From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don’t know how or don’t have the tools to use video to its best effect. Here are four tips to improve brands’ video strategy.
There are a growing number of options for hooking up big brands with middling or micro influencers, and more transparent marketplaces like StudioNow where brands can find creative and production help for projects.
Published on .
“StudioNow, which focuses just on video production using a network of more than 10,000 production companies, also has seen a direct impact from the DOJ investigation, says CEO David Mason. Besides more marketers using its network, others simply use its online platform to handle bidding among their existing production houses, cutting agencies out of that loop.”
4017 Hillsboro Pike
Nashville, TN 37215
StudioNow is the #1 video production platform for marketers. Top-tier brands including P&G, Coca-Cola, McDonald’s, Walgreens and many more leverage the StudioNow Platform to deliver high-quality content at scale. Our proprietary SaaS platform, combined with a strategic services team and a global network of over 10,000 qualified and vetted producers help our clients develop production programs for award-winning content creation. For more information about StudioNow, or to get high-quality content at scale for your business, visit studionow.com.