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Survey: Brands spending more on online video, less on TV ads

A majority of video production and marketing professionals (78 per cent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, a content production solution for marketers.

It appears that this shift to digital video ads has introduced a number of different challenges, including decreased budgets from brands, a surge in the amount of content that needs to be produced and questions about the best ways to leverage emerging technologies.

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Is it Worth Investing on Video Content for Smaller Screens?

Yes! Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads

A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution for marketers. It appears that this shift to digital video ads has introduced a number of different challenges, including decreased budgets from brands, a surge in the amount of content that needs to be produced and questions about the best ways to leverage emerging technologies.

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Shifting Focus to a Smaller Screen: Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads

StudioNow’s 2018 Pulse of Video Industry survey reveals marketing and advertising professionals’ perspectives on key industry trends

A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution for marketers. It appears that this shift to digital video ads has introduced a number of different challenges, including decreased budgets from brands, a surge in the amount of content that needs to be produced and questions about the best ways to leverage emerging technologies.

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TechBytes with Ben Tyson, Senior Vice President, StudioNow

In their current state, video marketing platforms are gaining massive traction by virtue of a marketer’s need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow.

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Marketers Aren’t Preparing for the Repeal of Net Neutrality; Should They Be?

If all efforts to stop the repeal of net neutrality are unsuccessful—and there are a lot of legal activities taking place—it will go into effect in a couple of weeks, on April 23rd, and the way we’ve grown accustomed to consuming the Internet may be fundamentally altered. With the repeal of net neutrality, Internet Service Providers (ISPs) will have the power to influence loading speeds for specific websites or apps, and if it ends up being anything like that Burger King commercial portrayed it to be, many consumers will not be pleased with having to pay more to see their desired content.

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Top 4 tips to improve video marketing

From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don’t know how or don’t have the tools to use video to its best effect. Here are four tips to improve brands’ video strategy.

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Ad Age’s 2018 Industry Predictions

There are a growing number of options for hooking up big brands with middling or micro influencers, and more transparent marketplaces like StudioNow where brands can find creative and production help for projects.

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Invisible Hand Behind WPP Wednesday: Transparency

By Published on .

“StudioNow, which focuses just on video production using a network of more than 10,000 production companies, also has seen a direct impact from the DOJ investigation, says CEO David Mason. Besides more marketers using its network, others simply use its online platform to handle bidding among their existing production houses, cutting agencies out of that loop.”

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About StudioNow.

StudioNow is the #1 content production platform for marketers. Top-tier brands including P&G, Coca-Cola, McDonald’s, Walgreens and many more leverage the StudioNow Platform to deliver high-quality content at scale. Our proprietary SaaS platform, combined with a strategic services team and a global network of over 10,000 qualified and vetted producers help our clients develop production programs for award-winning content creation. For more information about StudioNow, or to get high-quality content at scale for your business, visit studionow.com.  

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