Running an effective social media strategy across your brand's social channels.
People can find that empathy and connection they’re so desperately searching for in the craziness known as 2020 through social media, and, somewhat surprisingly, brands themselves.
Brands need to lead with empathy on their social channels—especially in messaging, tone, visuals and interactive media. In order to do this it means ramping up social care, improving response times, analyzing data and trends, and spending more time listening to your target audiences.
