The TAG Heuer marketing team identified two products they wanted lifestyle shoots for. Using StudioNow’s creative briefing, Tag Heuer’s team was able to generate a robust style guide that matched the target demographics. Next, StudioNow’s platform identified and assigned two top photographers to complete the shoot, each with a different theme and model. The first shoot was nautical-themed with images to attract sporty, stylish women. The second was an urban and office-themed shoot aimed at working men. Together, they produced 200+ visuals and several videos and the TAG Heuer team had access within weeks.