PROJECT SPOTLIGHT
Producing custom product content for increased social media engagement
TAG Heuer is a Swiss luxury watchmaker that designs, manufactures, and markets watches and fashion accessories. Since 1860, TAG Heuer has embodied avant-garde, precision, and bold style that have marked the world history of the watch industry.
The TAG Heuer marketing team identified two products they wanted lifestyle shoots for. Using StudioNow’s creative briefing, Tag Heuer’s team was able to generate a robust style guide that matched the target demographics. Next, StudioNow’s platform identified and assigned two top photographers to complete the shoot, each with a different theme and model. The first shoot was nautical-themed with images to attract sporty, stylish women. The second was an urban and office-themed shoot aimed at working men. Together, they produced 200+ visuals and several videos and the TAG Heuer team had access within weeks.
