PROJECT SPOTLIGHT
Seamlessly producing custom, global content all-in-one platform
As a leading technology company that needs little to no introduction, Google needed local custom visuals from hundreds of cities around the globe, so they teamed up with StudioNow and utilized our visual production platform.
Google’s content studio department needed local visual content from hundreds of cities, on a budget. They had two goals: capture neighborhoods in select cities and capture points of interest around the globe. They turned to StudioNow’s platform and global network of creators for help.
Google’s photo editors provided three photo recommendations for each neighborhood, but also encouraged local photographers to express the unique culture of their area. StudioNow’s platform matched one qualified creator per city—24 cities in total. Within six weeks, Google’s content studio department was able to select their favorite photos from a repository of thousands.
